I am staring at the back cover of this week's Time magazine. I read the rag because it is good to see what the mainstream media are reporting to further the goals of their corporate masters. This week is odd because I really am equally offended by the cover on the front cover of the magazine and the advertisement on the back cover. This magazine has obviously fallen a long way from its halcyon days as a significant and thoughtful reporter of the world's events.
One of the issues with having been on the early shift for the past four years is that, come hell or high water, I wake up at 04:00 and have to take some time drifting back to sleep. On most days, this is not an issue, but for some reason, when it happens on Sundays, I get a little peevish at the occurrence.
Let us begin with the back page and my personal choice for the most insidious and crippling device every foisted on our entirely-too-willing-to-be-led-about-by-the-nose society. The iPhone. All the advertisement is is a picture of a shiny new iPhone in a hand, with the caption "I could use a latte". The iPhone is obediently reporting the results, gathered from the too-obvious tracking of the individual by GPS, and a rudimentary voice recognition software program.
I used to be repulsed by people walking down the streets, talking into a cell phone to the insular little grouping that they cling to, ignoring the wider world around then, missing the cues of life that are part and parcel of interacting with the full society around you. People who cling to their cell phone are the new definition of clique, rejecting interaction with the messy and real general populace and clinging desperately to a chosen group who reflect their beliefs back to them in a most satisfying manner. When you ignore the world in your immediate vicinity and cling to group of chosen friends, you can do without the messy and difficult concept of people having differing views and goals.
Now Apple has taken it even further. You don't even have to interact with your friends now, you can rely on your phone and Apple to provide for your needs as soon as they appear. The Solarians would be so proud.
The society proposed by the back page however, is dependent on time selling the idea on the front page. The front page reads "The Truth About Oil", and claims increases of oil supplies by "new technologies". While warning that prices at the pump aren't going lower.
The increases in supply that are claimed are laughable. Time claims we import 45% of our oil, NPR claims that we will go down to 36% by 2035. Canadian tar sands will feed our gulf coast refineries and we will keep our SUV's. It is nothing but hope.
I guess that time This week shows what is really happening, we are blithely heading down the path to consumer heaven, fueled by oil that will continue to flow because of us working smarter.
What could possibly go wrong?